ABOUT ME
I’m Angelica Morales, and I am a designer with a passion for interaction and design.
I have collaborated on various projects for well-known clients, including Samsung, Coca-Cola, and TED Education. Additionally, I have contributed to several award-winning animated projects and have experience in commercial voice acting.
Experience
Feb 2022 - Jan 2025
Co lead Design Researcher - Sperientia [studio+lab]®
I assist with project planning, coordination, and execution to ensure successful outcomes for top banks and leading e-commerce platforms.
Jan 2021 - Feb 2022
UI and Interactive Designer - Freelance Activities
I designed interfaces for small businesses, working with local shops and e-commerce startups to bring their ideas to life from concept to final design.
Jan 2021 - Feb 2022
Motion and 3D Designer - Totem Studio
I specialized in creating dynamic visuals and 3D assets for advertising and immersive experiences in physical environments, overseeing the entire process from initial concept to final execution.
Jul 2020 - Jan 2021
UX and UI Designer - Mostaza Ink
I provided consulting services and redesigned interfaces to improve the client experience for companies in the tech, sports, and health industries.
Skills
Design Research:
Qualitative and quantitative research​
User interviews and surveys
Data analysis and insights
Creation of personas and empathy maps
Usability testing
User behavior analysis techniques
Report writing and presentation skills
Competitive analysis
UX Design:
User research and needs analysis
Creation of user flows and journey maps
Wireframing and interactive prototyping
Usability testing and feedback analysis
User-centered design principles
Problem-solving for user experience challenges
Knowledge of accessibility principles
UI Design:
Concept and Visual Design principles
Creation of design systems
Web and mobile interface design
UI and UX integration
Animations and microinteractions
Brand-focused design knowledge
Awards
Certifications
National winner
Software for electronic devices 2021
Diseña Mexico
Jobs to be done:
Theory and practice to model the space of the problem.
Behavioral Design:
Psychological principles and design strategies.
National winner
Best National Student App 2021
A! Design Awards
Honorable Mention
Best National Mobile App 2020
Diseña Mexico
Design thinking:
Strategy for creative thinking and innovation.
Design thinking:
Strategy for creative thinking and innovation.
Disruptive Innovation
Design Research Models