Oky is the world’s first period tracker app for girls and created with girls.​
​
It delivers information about menstruation in fun, creative, and empowering ways, directly accessible through the tools girls use daily — their mobile phones.
Project Details
May 2022
4-person team
Timeline - 1 week
My role and responsibilities
- Conducted user-centered research to identify needs and opportunities for the Oky App. - Applied design thinking methodologies like PoV and HMW to guide problem-solving.
- Facilitated brainstorming sessions to conceptualize innovative features.
- Created prototypes for potential app functionalities.
- Recommended concept testing to validate solutions with users.
Features Design
The design process began with an analysis and conceptualization of new features for the Oky App, guided by design thinking methodologies and user-centered design principles.
​
The goal of this study is to develop concepts ready for testing with the app’s primary users.
Objectives
Who is the user?
How does it work?
What limitations did we find?
Develop concepts of different functionalities and features
Prototype the concepts
defined to be able to
test them with users.
Who are the users of this app?
All menstruating people between the ages of 10 and 19, who were part of the process of the platform creation
Children interested in learning about puberty through the encyclopedia content included in the app
Parents or guardians who are interested in accompanying their children in this stage of change
Teachers who are interested in guiding and accompanying in this process
What methodology did we use?
Inspection
We navigate through the app to identify the stakeholders, users, technical viability and contexts of use.
DPV and HMW
Formulation of users needs through the Designer Point of View methodology and generate questions based on brainstorming and How Might We methodology
Prototyping
From the brainstorming process ideas were sorted by
color while product concepts and prototypes were generated.
Inspection
We realized a first inspection on the app when we discovered:
​
-App objective
-Sponsors
-Users
-Stakeholders
-Technical tools
-Features and functionalities
-User flow
Analysis
Design Point of View
With the DPoV statements we visualized the needs of different users
User + Need + Implication
Whose problems are we trying to solve?
What are they struggling with?
Why is this important?
What is behind the problem?
How Might we?
We defined the users we wanted to focus on the design of new features and we generated questions following the HMW methodology.
Question + User + Need
.png)
Brainstorming
1.
We developed a brainstorming process for each HMW question of each user
.png)
2.
We clasified the ideas by viability, keeping in mind technical aspects, economics and management.
Dreams
Green
Red
Ideas that could work but something would have to change to make it possible
Ideas that may at the moment seem out of place, without much meaning or form
Ideas that will give more satistaction to the user/client and that we can do right now
3.
Red Ideas were chosen for each question to generate a concept strong enough to start prototyping
.png)
How many prototypes are we gonna make?
Character that guides and communicates
1.
Empowerment quiz
2.
Anonymous questions between parents and menstruating people
3.
4.
Questions between menstruating people and health care people
Sexual education tools
5.
Menstruation first steps guide
6.
7.
Menstrual period timeline
8.
Sexual Education for parents
Prototype 1
Character that guides and communicates
How might we help menstruating people to lose their fear of the period?
We might do simulations (scenarios) where we can talk about it
We might do comics or illustrations who talk about the topics with tips and advices to relief the anxiety or fear to talk about the topic
We might create a character that helps menstruating people to face of their fears and to guide them through the process
.png)
We might
enable resources about
the growing human body
Offer continuous support to users and constant communication related to their mental models, will create a relationship of trust and empowerment during the experience.
Actual version
Design proposal
Prototype 2
Empowerment Quiz
How might we help menstruating people to feel free and to take decisions about their bodies and sexual life?
We might do a quiz where we can meassure the liberty and confidence that they have with their bodies and to empower them with the result and process
We might do an app where they can share their own stories
We might do an app where they can learn about their bodies
We might do a virtual diary on the app
The Quiz consists on different questions and thoughts about perceptions, changes a growth about their bodies. When completing the process they receive advices for their needs with the objective to empower them.
Design proposal
Prototype 3
Empowerment blog
How might we help menstruating people to not feel stigmatized when having the menstrual period?
We might create an anonymous communication blog for parents and guardians where menstruating people can feel and see the support
We might create a virtual space with other menstruating people where they can share their stories and experience with the period
We might open an anonymus space where we can talk about menstruation
We might open a library with information about the period
This space consists on a questions sections in the parents and guardians menu where menstruating people might ask to them about situations that concern them about the period which will pass through a filter to send it to the main blog.
Prototype 4
Questions for professionals
How might we help menstruating people to acquire informaton about menstrual period?
We might create a list of books that are recommended by professionals
We might create an app where menstruating people can ask questions anonymously and to have feedback by professionals
We might educate children about the menstrual period
We might encourage the reading of those topics on an early age
Questions section available on the menstruating people menu within the app so that menstruating people that can ask questions that can be answered by professionals.
Prototype 5
Tools and information to empower
How might we help menstruating people to empower themselves about menstrual period?
We might give them information and educate them through effective tools to promote their self-confidence
We might give them tips to feel relief during menstrual pain
We might give them information about body caring before menstruation
We might create fun facts or stories about period
This space gives the user a variety of tools and information throughout their interaction on the app to empower themselves and increase their self-confidence about them and their period.
Prototype 6
A guide for menstruation
How might we help parents and guardians of menstruating people to have the tools that can help them to give support and accompaniment through all the process?
We might create a space on the app where they can write letters for menstruating people
We might create a space where adults can discuss about these topics
We might create a space where they can give advices to menstruating people in an anonymous way
We might create a first steps guide for them
This prototype shows an space for parents and guardians so they can talk with menstruating people and to give them advices and information to be ready and face off their first period.
Prototype 7
Timeline of sexual education
How might we help parents and guardians of menstruating people to become aware of the consequences of stigmatizing the period?
We might give them information of consecuences in real life that had happened before
We might create a timeline that communicates how sexual education had changed over time
We might create a discussion where parents and guardians can talk about their experiences
We might create an alliance with schools to open spaces where parents and guardians can talk about there topics
Space of knowledge where parents and guardians can get to know the changes of sexual education through history.
Prototype 8
Sexual education for parents
How might we help parents and guardians of menstruating people to break the fear of talking with them about periods?
We might create a space of stories around the 80's or 90's years (according to the parents age)
We might make them talk about their experiences
We might give sexual education to the parents that didn't have one
We might create a space on the app for parents and guardians where we can give them tips of how to talk about these topics
Offering an space for parents and guardians who can access to information and sexual education will help them to open a conversation with menstruating people.
¡Thanks for watching!
Who is the user?
How does it work?
What limitations did we find?
Develop concepts of different functionalities and features
Prototype the concepts
defined to be able to
test them with users.
Who are the users of this app?
All menstruating people between the ages of 10 and 19, who were part of the process of the platform creation
Children interested in learning about puberty through the encyclopedia content included in the app
Parents or guardians who are interested in accompanying their children in this stage of change
Teachers who are interested in guiding and accompanying in this process
What methodology did we use?
Inspection
We navigate through the app to identify the stakeholders, users, technical viability and contexts of use.
DPV and HMW
Formulation of users needs through the Designer Point of View methodology and generate questions based on brainstorming and How Might We methodology
Prototyping
From the brainstorming process ideas were sorted by
color while product concepts and prototypes were generated.
Inspection
We realized a first inspection on the app when we discovered:
​
-App objective
-Sponsors
-Users
-Stakeholders
-Technical tools
-Features and functionalities
-User flow
Analysis
Design Point of View
With the DPoV statements we visualized the needs of different users
User + Need + Implication
Whose problems are we trying to solve?
What are they struggling with?
Why is this important?
What is behind the problem?
How Might we?
We defined the users we wanted to focus on the design of new features and we generated questions following the HMW methodology.
Question + User + Need
Brainstorming
1.
We developed a brainstorming process for each HMW question of each user
2.
We clasified the ideas by viability, keeping in mind technical aspects, economics and management.
Dreams
Green
Red
Ideas that could work but something would have to change to make it possible
Ideas that may at the moment seem out of place, without much meaning or form
Ideas that will give more satistaction to the user/client and that we can do right now
3.
Red Ideas were chosen for each question to generate a concept strong enough to start prototyping
How many prototypes are we gonna make?
Character that guides and communicates
1.
Empowerment quiz
2.
Anonymous questions between parents and menstruating people
3.
4.
Questions between menstruating people and health care people
Sexual education tools
5.
Menstruation first steps guide
6.
7.
Menstrual period timeline
8.
Sexual Education for parents
Prototype 1
Character that guides and communicates
How might we help menstruating people to lose their fear of the period?
We might do simulations (scenarios) where we can talk about it
We might do comics or illustrations who talk about the topics with tips and advices to relief the anxiety or fear to talk about the topic
We might create a character that helps menstruating people to face of their fears and to guide them through the process
We might
enable resources about
the growing human body
Offer continuous support to users and constant communication related to their mental models, will create a relationship of trust and empowerment during the experience.
Actual version
Design proposal
Prototype 2
Empowerment Quiz
How might we help menstruating people to feel free and to take decisions about their bodies and sexual life?
We might do a quiz where we can meassure the liberty and confidence that they have with their bodies and to empower them with the result and process
We might do an app where they can share their own stories
We might do an app where they can learn about their bodies
We might do a virtual diary on the app
The Quiz consists on different questions and thoughts about perceptions, changes a growth about their bodies. When completing the process they receive advices for their needs with the objective to empower them.
Design proposal
Prototype 3
Empowerment blog
How might we help menstruating people to not feel stigmatized when having the menstrual period?
We might create an anonymous communication blog for parents and guardians where menstruating people can feel and see the support
We might create a virtual space with other menstruating people where they can share their stories and experience with the period
We might open an anonymus space where we can talk about menstruation
We might open a library with information about the period
Design proposal
This space consists on a questions sections in the parents and guardians menu where menstruating people might ask to them about situations that concern them about the period which will pass through a filter to send it to the main blog.
Prototype 4
Questions for professionals
How might we help menstruating people to acquire informaton about menstrual period?
We might create a list of books that are recommended by professionals
We might create an app where menstruating people can ask questions anonymously and to have feedback by professionals
We might educate children about the menstrual period
We might encourage the reading of those topics on an early age
Design proposal
Questions section available on the menstruating people menu within the app so that menstruating people that can ask questions that can be answered by professionals.
Prototype 5
Tools and information to empower
How might we help menstruating people to empower themselves about menstrual period?
We might give them information and educate them through effective tools to promote their self-confidence
We might give them tips to feel relief during menstrual pain
We might give them information about body caring before menstruation
We might create fun facts or stories about period
Design proposal
This space gives the user a variety of tools and information throughout their interaction on the app to empower themselves and increase their self-confidence about them and their period.
Prototype 6
A guide for menstruation
How might we help parents and guardians of menstruating people to have the tools that can help them to give support and accompaniment through all the process?
We might create a space on the app where they can write letters for menstruating people
We might create a space where adults can discuss about these topics
We might create a space where they can give advices to menstruating people in an anonymous way
We might create a first steps guide for them
Design proposal
This prototype shows an space for parents and guardians so they can talk with menstruating people and to give them advices and information to be ready and face off their first period.
Prototype 7
Timeline of sexual education
How might we help parents and guardians of menstruating people to become aware of the consequences of stigmatizing the period?
We might give them information of consecuences in real life that had happened before
We might create a timeline that communicates how sexual education had changed over time
We might create a discussion where parents and guardians can talk about their experiences
We might create an alliance with schools to open spaces where parents and guardians can talk about there topics
Design proposal
Space of knowledge where parents and guardians can get to know the changes of sexual education through history.
Prototype 8
Sexual education for parents
How might we help parents and guardians of menstruating people to break the fear of talking with them about periods?
We might create a space of stories around the 80's or 90's years (according to the parents age)
We might make them talk about their experiences
Design proposal
We might give sexual education to the parents that didn't have one
We might create a space on the app for parents and guardians where we can give them tips of how to talk about these topics
Offering an space for parents and guardians who can access to information and sexual education will help them to open a conversation with menstruating people.
Key Takeaways
User-centered design helps solve real problems
Design Thinking + teamwork = better ideas
PoV and HMW keep ideation focused
There are not bad ideas, they are just ideas
Prototypes align solutions with user needs
Testing and iterating lead to better results
Research insights drive smart decisions
¡Thanks for watching!